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Each student is to choose one of the following enterprises – Amazon.com, Inc., Apple, Inc., Facebook, or Google, LLC a:
· Propose a major (= strategic) decision facing your chosen enterprise
· Evaluate the decision, emphasizing its financial and operational aspects
· Develop a plan of action for the enterprise to employ to make and then implement the decision.
· One major decision facing Amazon.com, Inc. is which additional countries to enter to do business
· One major decision facing Apple, Inc. is how to regain the market share its smartphones have recently lost to competitors around the world
· One major decision facing Google LLC is how to avoid being charged as a monopolist enterprise in the United States.
· One major decision facing Facebook is how to identify and monitor fake accounts that can be harmful to individuals and the public.
Format for the paper: The paper should be 11 – 12 pages long, excluding the cover page, executive summary, and reference list.
o A cover page with a meaningful report title
o A one page executive summary that highlights the key results and recommendations
o A half-page introduction that describes the report purpose and contents.
o Headings and subheadings to improve the paper’s readability.
o Conclusion describing the key points of the report.
o Double-spaced, written in size 12 New Times Roman font.
o Citations and references list in APA format
o Page numbers on all pages