Healthcare Marketing Assignment Paper

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Healthcare Marketing Assignment Paper

  • Questions to answer:
  1. An orthopedic group in Virginia has decided to conduct a survey of referral physicians. The results, which are posted on the Web site, indicate the level of satisfaction. The group has also posted comments that some of the physicians wrote on the surveys. What is this group doing in terms of attempts to recognize the customer contact process? Explain the integration of the strategy into a total marketing program for the orthopedic group?
  2. Recently a surgical group in Manhattan posted a Web site that includes a page that refreshes every 10mintues and shows how close the doctors are following their “scheduled appointment” times. In terms of the value equation, what component or variable is this group trying to work on with its market? Chapter 8:
  3. A large community hospital, River Valley, has recently begun to acquire physician practices. At issue is whether to rename each acquired practice to “River Valley Associates” or to leave each name alone. What are the trade-offs River Valley should consider in this decision? Healthcare Marketing Assignment Paper

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  4. A company has decided to offer a health savings account plan to its employees. This new option is the first such type of coverage available in the market. Based on the factors that affect the diffusion of innovation, how might the company best accomplish the successful roll-out of this new health care coverage option? Chapter 9:
  5. Two medical organizations have recently examined their cost structures. The first group is a radiology practice with a significant investment in diagnostic imaging equipment. The second group is a single-specialty pediatric practice. The cost analysis reveals the following distribution: Radiology Group Pediatric Group  Fixed Cost 70% 20%  Variable Cost 30% 80%  Explain the implications of these differing cost structures of each medical group in terms of contracting with managed care organizations.
  6. An ophthalmology practice is deciding whether to offer prescription eyeglasses for sale in-house. The new service would require the training and hiring of additional personnel, inventory for glasses and frames, and some minor space alterations. The utilized space in the office would be a charge allocated to the program. The costs for this new service are:  Variable Costs (electricity, $80 per completed labor, supplies) pair of eyeglasses  Total Fixed Cost $36,000  How much volume does the group need to break even if they charge $100 per pair of eyeglasses? If they charge $200?

Healthcare Marketing Assignment Paper

 
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Rural Healthcare in the Economic Downturn

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Rural Healthcare in the Economic Downturn

  • The customary view of poverty in association with healthcare focuses on ability to pay. However, financial difficulty in a region has compounded effects on utilization and demand that extend from provider supply to access to insurance.
  • Read A Case Study of Rural Healthcare in the Economic Downturn http://www.shepscenter.unc.edu/rural/pubs/other/AsheProfile.pdf and reflect upon the issues identified in Ashe County.
  1. How do lack of access and depressed demand affect health outcomes in the long run?
  2. Reflecting on your own experience, what types of resources have you encountered or heard about that attempt to improve access to basic health services? Rural Healthcare in the Economic Downturn

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  • Journal Rubric Overview: In this course, journal entries will be used for reflection. This is a private conversation between you and the instructor and thus you are encouraged to deeply explore the course concept presented. A course journal in Blackboard is generally made up of many individual entries.
  • The customary view of poverty in association with healthcare focuses on ability to pay. However, financial difficulty in a region has compounded effects on utilization and demand that extend from provider supply to access to insurance.
  • Read A Case Study of Rural Healthcare in the Economic Downturn http://www.shepscenter.unc.edu/rural/pubs/other/AsheProfile.pdf and reflect upon the issues identified in Ashe County.
  1. How do lack of access and depressed demand affect health outcomes in the long run?
  2. Reflecting on your own experience, what types of resources have you encountered or heard about that attempt to improve access to basic health services?
  • Journal Rubric Overview: In this course, journal entries will be used for reflection. This is a private conversation between you and the instructor and thus you are encouraged to deeply explore the course concept presented. A course journal in Blackboard is generally made up of many individual entries.

Rural Healthcare in the Economic Downturn

 
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Management Action Plan To Improve Health Literacy

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Management Action Plan To Improve Health Literacy

  • Please include documentation of all steps in your submission of the MAP assignment.
  1. I. Clarify the Problem or Opportunity for Improvement (OFI)
  2. Clearly describe the problem or Opportunity for Improvement (OFI) that you have selected for your MAP.
  3. Why is it important to resolve this problem right now?
  4. What are the consequences of not resolving this problem right now? Management Action Plan To Improve Health Literacy

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  5. II. Clarify your Measureable Goal Clearly describe the desired outcome from your MAP implementation. What are you trying to accomplish? will successful MAP implementation be measured and assessed?
  6. What realistic constraints do you have as you begin creation of your plan? Consider limits on time, money, and other resources that are specific to your MAP.
  7. III. Prepare a List of Possible Actions Consider possible root causes of the OFI. Why do you believe the problem exists? Brainstorm and present a list of all possible actions that you may need to take in order to achieve your MAP goal. At this stage, focus on generating as many different options and ideas as possible. It is likely that not all of your ideas will make it into you final MAP. Write down your ideas just as they come to your mind, trying not to judge or analyze them at this stage. In your brainstorming, be sure to consider ideas involving: – Leadership – Governance – Clinical performance – Physicians – Nurses – Clinical support services – Knowledge management – Human resources

Management Action Plan To Improve Health Literacy

 
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Create a new employee orientation package for an Information and Record Clerk to include an introduction, checklist, work schedule, job expectations, behavior, and performance requirements.

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Create a new employee orientation package for an Information and Record Clerk to include an introduction, checklist, work schedule, job expectations, behavior, and performance requirements.

In an 8-10 slide PowerPoint presentation:

·       Introduce the HIM department, key functions, and your role as the HIM manager.

·       Describe the role of the Information and Record Clerk.

·       Create a checklist of orientation activities to show items you plan to cover. For example, a tour of the department, workspace, and where the supplies are kept.

·       Outline a work schedule. Consider that a work schedule is needed by an HIM department where there are multiple employees and multiple shifts of work.

·       Describe the changing HIM roles and outlook for HIM professionals. Specifically, address the future of the Information and Record Clerk (or related) role.

·       Identify key disciplinary actions that may be used to address employee behavior.

·       Explain types of performance appraisal activities used to evaluate employee performance. Use the Record Clerk as an example.

NOTE – Be sure that proper grammar, spelling, punctuation, and sentence structure are displayed. Make sure any sources are cited in APA format. Also, see the attachment for additional information to complete the assignment.

 
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