Case Study

Write at least a three-page analysis using the case study on pages 311–313 in your textbook: “Kelly’s Assignment in Japan.”

Your analysis should address the questions listed below.

  • Explain the clashes in culture, customs, and expectations that occurred in this situation.
  • What stage of culture shock is Kelly’s family experiencing?
  • Turn back the clock to when Kelly was offered the position in Tokyo. What, if anything, should have been done differently, and by whom?
  • You are Kelly. What should you do now?

Your case study analysis should follow APA guidelines for formatting all resources, both in-text citations and references. Your analysis should include a title page and a reference page

 
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Case Study- 2 Pages

For the case study, we will focus on the importance of safety and all parties helping to make safety a priority. The effectiveness of the safety training will depend on how prepared the participants are for the training and their perception of the training.

Review “Case: Safety First” located in the textbook on pages 199-200, and respond to the prompts below. You are not required to answer the questions at the end of the case study in the textbook.

  1. Examine the components of an effective training needs analysis for this scenario. What would the basic parts for a successful training program be?
  2. Describe how the training should be delivered, and briefly describe one motivational theory from those listed on pages 163–173 in the textbook and how it supports this type of training to enhance an organization’s performance.

Your case study should be at least two pages in length. You are not required to use APA style for this assignment; however, your writing should be clear and concise.

 
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Organizational Development

Case Study 1: Blaze Mining Case Study

Organizational Problem:

Blaze Mining is a mid-size, family-owned oil and mining company located in Louisiana. Over the past 10 years, leadership of the company has fractured and become antagonistic. Non-collaborative internal teams have caused great damage to the management and operation of critical functions within the organization. Recently, a new CEO joined the organization and was stunned by the discord within the leadership team and its effect on the bottom line.

Organizational Design:

Blaze Mining is family-owned and managed. There are multiple divisions and departments pertinent to the type of operation occurring: Mining, Oil, Off Shore, Human Resources (HR), Finance, Education, and Safety. Each section is led by a family member and a personally selected team. The CEO is the overseer of the company.

Challenge and Request Criteria:

For the company to survive, the problems within the leadership team must be identified and addressed in a professional manner. The CEO of Blaze Mining is requesting an OD intervention to interact with the leadership group and develop a cohesive team focused on the success of the organization. The intervention is to include

  • three workshop sessions, once a month, for three months;
  • specialized intervention with each division/department; and a wrap-up session with all stakeholders

The paper must be four to five pages in length, and include level headings to lead the reader through the specific areas of content. Level headings also provide the reader with an outline to ensure all areas of the project are covered. You may refer to the Introduction to APA (Links to an external site.) webpage, and read the information under “Level Headings” for assistance on level headings. The paper must include the course textbook as a reference, as well as four additional scholarly, peer-reviewed, and/or credible sources to support the content of the paper.

The Action Research Case Study paper

 
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Phase III Service Overview, Competitive Analysis, Marketing Mix

 Phase III: Service Overview, Competitive Analysis, Marketing Mix

I. Service Overview

This service describes the new service-the benefits and features that you are providing and to whom.

It is important to recognize that the benefits may way from customer to customer. Patients may see one value or benefit such as timely clinical intervention, whereas the referral sources may see a different benefit, such as having the patient under supervised care within 3 hours of a call, or medical group may see a different benefit having a competitive value with which to better negotiate contracts.

• What is the proposed new service/product unique features and benefits?

• What values does it provide to the key target market?

• What are the benefits of this new service/product?

• How is this new service/product against existing services and products offered by others?

• What are you doing differently?

I. Target Market

• Understand your customers (be they patients, family members, judges, third-party payers, employers, o the government)

• How is the market segmented? Who in the group is involved in the buying decision?

II. Competitive Analysis

The competitive analysis is a thorough analysis of both direct and indirect competitors. It identifies strengths and weaknesses of competitors. Indirect competitors may not provide the same service, but they may be competing for the same dollars.

• Describe your competition’s service

• What is/are their point(s) of differentiation?

• What real value do they deliver to the customer that others do not?

• What is their marketing/advertising approach?

• What are the opportunities or threats to your organization?

III. Marketing Mix-Promotional Strategy

• What are the key messages you want to convey in your marketing materials about your organization?

• How are you positioning your service/organization?

• What mix of vehicles will you use?

• What are the objectives?

IV. Marketing Mix-Place

• Where will the service/product be delivered (location, hours, technology utilized)?

• What are the costs associated with this manner of distribution?

• What is the marketing importance/advantage of the location?

• Does the location/distribution approach provide any competitive advantages?

V. Marketing Mix-Pricing

• Labor costs of FTEs (full time employees)

• Overhead costs?

• Margin costs?

Other Pricing considerations:

• Customer perception of value

• Will there be discounting?

• What type of pricing strategies will you use?

Service Overview –

• Target Market

• Competitive Analysis

• Marketing Mix-Promotional Strategy

• Marketing Mix-Place

• Marketing Mix-Pricing

APA Format

Use of References

Correct Grammar, Spelling, Punctuation

 
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