Marketing homework help

Instructions

For this assignment, read the case study “Mazda and Syzygy” on page 231 of your textbook. Once you have read and reviewed the case scenario, address the following points, using thorough explanations and well-supported rationale:

  1. What could Mazda learn from eye-tracking software that would be difficult to learn from other observational methods? Would this analysis be considered qualitative or quantitative research? What are the shortcomings of using eye-tracking software? What are the advantages? Marketing homework help

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  2. Discuss the ethical issues involved with the use of observation research described in this case.
  3. How might Mazda use questionnaires to evaluate the usability of the website? Would this be considered qualitative or quantitative? What are the shortcomings and the advantages of using questionnaires?
  4. Along with eye-tracking observation research and questionnaires, what other research methods could help Mazda assess the usability of its website? Summarize your advice for how Mazda could use complementary methods to obtain a complete understanding of its website usability.

Your response must be a minimum of two pages, not including the title page and reference page. You are required to use your textbook as a reference, as well as one additional source from a credible location. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines. Marketing homework help

 
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Marketing homework help

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should make all assumptions needed for the completion of this assignment. Marketing homework help

Instructions

Create the first part of your marketing plan in 8–12 pages:

  • Write an introduction to your company. Describe your hypothetical company, its location, the product it makes or the service it provides, and introduce the contents of your marketing plan.

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  • Develop your company’s mission statement.
  • Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next 5 years (long term). Determine the most appropriate ways to measure both short- and long-term goals.
    • Note: Consider the following metrics: tracking downloads of website content; website visitors; increases in market share; customer value; new product or service adoption rates; retention; rate of growth compared to competition; and the market, margin, and customer engagement. Marketing homework help
  • Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
  • Develop both a SWOT analysis and needs analysis for your product or service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
  • Use at least three academic resources as quantitative marketing research to determine the feasibility of your product or service. These resources should be industry specific and relate to your chosen product or service.
  • Use the Part A Marketing Plan Template [DOCX] to complete the assignment.
  • The Part A Mission Statement and SWOT Analysis Sample [PDF] containing examples has been provided for your reference.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:

  • Evaluate a company’s goals, environment, needs, strengths, and weaknesses based on its respective market. Marketing homework help
 
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Marketing homework help

I chose the company Peloton and their Peloton Bike for this product analysis.

Instructions

As an attachment to this assessment, submit your analysis of the first P (product) for your chosen company’s product. The central focus of a marketing program is the product. It is the sole basis and driving force behind all marketing activities and what excites a target market. Your product analysis should include the company, competition, and target market requirements. In your analysis, evaluate the following: Marketing homework help

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Analyze the product and the company’s primary target market. What are the niche characteristics of the product and the traits of the primary target market?
Analyze the branding of the product, including the intended audience and the product positioning. What influence, if any, does the brand have on its product category?
Analyze the competition for the product, and the overall marketing environment.
Synthesize product strategies for the company to achieve business success. Why will those strategies yield success? What would you recommend the company do in terms of this product to assure its long-term success?
Cite any resources you use.
Be sure your analysis presents a focused purpose through strong organizational skills. Also be sure it presents evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure.
Note: Faculty may use the Writing Feedback Tool when grading this assessment. The Writing Feedback Tool is designed to provide you with guidance and resources to develop your writing based on five core skills. You will find writing feedback in the Scoring Guide for the assessment, once your work has been evaluated. Learn more about the Writing Feedback Tool on the course Tools and Resources page.
ADDITIONAL REQUIREMENTS
Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
References: References and citations are formatted in a consistent style, with a preference for using APA Style and Formatting.
Number of resources: Use a minimum of three scholarly resources related to the content of the assessment.
Length of paper: Approximately 3–4 typed, double-spaced pages, in addition to the title and references pages.
Font and font size: Times New Roman, 12 point. Marketing homework help

 
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Marketing homework help

Part 1 (2-3 paragraphs each part, reference if needed)

 You assignment is to measure how well a nationally branded product is doing with regard to consumer recall. You will complete a study of your choice. Select a branded product (target product) that is not geared toward a specific gender market. Complete the following:Marketing homework help

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  • State the product and brand
  • Create a 3-question survey that includes the following:
    • A gender question
    • A recall question
    • A Likert Scale question on recall
    • Survey 5 males and 5 females
  • Enter the results of your survey into Excel, and upload the spreadsheet as an attachment to your Unit 4 Discussion Board post.
  • If you are engaging in research, be sure to cite the source(s) in APA format.

Part 2
Week 8 Main Discussion Post

  • This week, your post should sum up your findings and conclusions from Week 1.

Week 1 question
 
Week 1 Main Discussion Post

  • Describe a research study that used human subjects and was properly done from an ethical standpoint.
    • The study should be based in the marketing or business disciplines.
    • Explain why the study was done well based on what you have learned so far.
  • Please do not use attachments; answers should be pasted or typed directly to the Discussion Board.
  • Because you are engaging in research, be sure to cite your source(s) in APA format.
 
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