Discuss the demographics of your select location.
HA575 Healthcare Marketing
To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:
· Acute care
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· Assisted living
· Continuing care retirement community
· Critical access hospital
· Dialysis care
· Home health care
· Hospice care
· Long-term care
· Memory care
· Palliative care
· Pediatric care
· Primary care
· Short-term care (e.g., post-surgery therapy)
· Surgical care
· Veterans Administration
· Other (requires approval from instructor)
Next, select an environment/location:
· Downtown New York City
· Denver, Colorado
· Mobile, Alabama
· Boston, Massachusetts
· Rural Minnesota
· Savannah, Georgia
· Los Angeles, California
· Fort Worth, Texas
· Anchorage, Alaska
· Other (requires approval from instructor)
Finally, select three (3) marketing tools:
· Newspaper
· Memorandum
· Radio advertisement
· Television
· Telephone
· Social media
· Internet
· Person-to-person
· Billboard
· Referral
· Other (does not require approval from instructor)
Instructions
· Provide a general overview of your select healthcare system.
· Discuss the demographics of your select location.
· Discuss the advantages of using each marketing tool at your healthcare system and location.
· Discuss the disadvantages of using each marketing tool at your healthcare system and location.
· Summarize which marketing tool you would recommend that would yield the highest marketing potential of your select healthcare system and location.
· 3-4 page paper excluding front and back matter (APA standards apply ).
Reference: https://data.medicare.gov/