Discussion

For this Discussion Forum, you should consider the following question:

Some companies put a very high emphasis on effective market segmentation.   Others do not.  Discuss how a company’s investment in and utilization of “marketing segmentation” impacts its business plan and marketing strategies (and tactics).   What are some of the benefits and costs of focusing on market segmentation?  

Identify and compare at least two actual examples from the business world.  Please provide reference sources. Should be APA format and 2 pages.

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