HOMEWORK

 According to marketing professional Jana Barrett in the article “Why Customer Experience is the New Competitive Advantage,” a fourth strategy for developing a competitive advantage exists: design of customer experience. Whether you sell products or services, design of how customers interact with and use your offering can set apart your brand from competitors.

• Do you agree with Barrett’s position that design of the customer experience can be the basis of a competitive advantage that is distinct from operational excellence, product leadership, and customer intimacy? Explain your position.

Please have a works cited page.