Jim Poss Case

75-150 words please.

Jim Poss Case, pages 107-120 in the textHis company, Seahorse Power Company, is an engineering startup specializing in environmentally friendly methods of power generation.

Poss had designed and done initial test marketing of a trash compactor, designed to reduce the frequency and energy expense of trash collection. The case discusses the opportunity and the technology and poses the following questions:

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1.    Apply the Timmons entrepreneurship framework (entrepreneur-opportunity-resources) to analyze this case

2.    Discuss Jim Poss’ fundraising strategies. What other options might be considered for raising the funds SPC needs? Is this a good investment?

3.    Discuss the growth strategy. What additional market(s) should Poss pursue?

 
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