Marketing homework help

 
Background:
 
Illinois recently passed legislation which allows not only medical but also recreational sale of cannabis products for adults.  Demand for these products has outstripped supply since the January 1. 2020 start date.  Due to this demand, employers, public officials, medical institutions, and law enforcement are facing new challenges.  This course will address many of the issues these organizations will face as well as how the businesses in the industry will cope in balancing the desire for ethical business operation, social equity and the economics of operating in the cannabis industry.
 
Additionally, this course will examine the calls for greater corporate social responsibility, their implications for corporate behavior, and the feasibility of firms increasing their socially responsible decision-making without external government regulation. Corporate Social Responsibility (CSR) refers to a model where corporations internalize social welfare objectives beyond those dictated by simple short-term profit maximization.  While long-term profit or market capitalization maximization can lead to socially responsible behavior, social welfare concerns are not considered significant determinants of corporate decision making in market systems. This examination will use the nascent cannabis industry’s engagement with CSR and assess whether it is a response to recent scandals, a political ploy to gain support for expanded legalization, or a legitimate commitment to an expanded corporate objective.
 
 
Detailed Course Objectives:
 
There are many aspects of cannabis industry that impact on businesses in the industry as well as businesses that will be associated with the industry. This course will help students learn:
 

  • The legislation that made cannabis legal in IL
  • Identify the social issues faced by this emerging industry
  • The terms and language of the cannabis and CBD industry.
  • Issues that have made social equity and financial/supply chain, product development and branding so complicated for businesses in the industry.

 
Learning Objectives:  
 
At the end of the course, the student should be able to do the following:
 

  1. Be able to identify the social and economic issues raised by this new industry
  2. Be able to use the terms and concepts properly that are used regularly in the industry
  3. Be able to share examples of how the different cannabis companies operate in the industry.
  4. Be able to demonstrate, and make part of their portfolio, work on a specific project to produce a complete cannabis or CBD campaign.

 
 
Recommended Text:  The Little Black Book of Marijuana: https://www.amazon.com/Little-Black-Book-Marijuana-Essential/dp/1441306110
 
 
Class readings:          With your assignments, the whole class will be creating Class Briefs that will be placed on D2L for you to study.  They will be found in Content in D2L.  They will be the backbone of your reading material for the class so do not ignore these valuable resources.
 
Grading:
 
You will receive the grade that you earn in this class. The grade will be based on your individual performance. No group work.  Although we encourage you to connect with us to discuss what you need to talk about, we cannot adjust grades due to factors outside the course work (personal problems, work conflicts, etc.). We are genuinely concerned about the well-being of our students, but we must maintain impartiality in order to give all students the same opportunity.  Final grades will be based on the following:
 
 
 
 
 
 
Grading Components:
 
Participation: Responding to e-mails,
following syllabus, assignments timely, etc.   10%
Class Briefs:                                                                30%
Final Paper:                                                                30%
Final Exam:                                                                 30%
Total                                                                         100%
 
 
Class Content:
Outstanding speakers who represent various areas of the cannabis and CBD business will present recorded messages to students about their specialties.  Students will go into the D2L portfolio and find materials assigned to each week.  Then students will be assigned to develop Class Briefs to create further knowledge and information about the subject in question.  These Briefs will be added learning for the students in the class.
 
Grading Components:
 
Assignments include:

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  1. Class Briefs: See format to do these properly, below.
  2. Final paper
  3. Final Exam.
  4. Questions to class about assignments

 
Each student will be assigned to a group letter, A-F, and one or more letter will be assigned to each week.  You will be assigned to a group letter and assignments will follow whenever your group letter appears on the schedule.  Example:  If you are in Group A and you have are letter A in week 2, this means you have a Class Brief due for week 2, it will review the previous week, week 1,  and you will put your assignment in Submissions for week 2.
 
If your letter appears it means that you have are Class Brief due that week.  You will prepare it according to the format below and put it in Submissions in D2L for the week assigned.  The letters are to let you know when your work is due.  FOR THE MOST PART, ASSIGNMENTS ARE DUE IN D2L BY NOON of the Monday of the week assigned.
 

  1. Class briefs: Individual assignment:  Graduate students do two of these, undergraduates do one.  When your letter appears beside a class date, you have this assignment due.  The assignment is to look back at the previous week’s video materials and reflect on what was discussed in those materials. So if you have are week 3 due date, you are reviewing the materials in week 2. Please do the assignment using the following format.  Follow the headings as shown, use the headings in your brief. We will be sharing these briefs with the class so be impressive.  Again, each section is separate, use headings, follow this format:

 
 
Class Brief Format:
 
Your name at top left
Graduate or undergraduate student
Group letter
Date/week due
 

  1. Review: Do your best to summarize what you feel are the most important elements of the materials and videos you studied from the week before.  For speakers, mention their names. Sometimes there will be one speaker, sometimes more.  Write about what you consider the major points of what you learned during the previous session. Make sure you address how this material relates directly or indirectly to what you have heard before or in your personal knowledge.  This should be in-depth so no less than 2 paragraphs.

 

  1. Concepts or words needing definition : As you review the materials, there will be words used that may be new to you. If you feel they are important, see if you can offer a definition (usually found on-line, Wikipedia or otherwise). Undergraduates offer a minimum of 3 concepts, with their definitions, graduate students offer 4 or more.. These words or concepts will become part of our cannabis glossary so we can all learn from them.

 

  1. True/False questions: We like to “crowd source” appropriate questions that could be used on the final exam. This is your opportunity to come up with what you think are important questions that in Mobile Marketing.  I will use the quality ones.  Undergraduates Create 3 or more questions graduate students create 4 or more questions.  These classmates in Cannabis should be able to answer.  Come up with several statements that are either true or false.  Then GIVE YOUR ANSWER.  No answer, no credit.  These questions MUST relate to the material you were reviewing above.  These are multiple choice which means a statement followed by 4-5 alternative answers to choose from.

 

  1. Article review: Find one or more article(s) (undergraduates at least 1, graduates at least 2) that directly relate to the material in the week you reviewed.  This is your opportunity to reach out and find more discussion on some of the material in the week’s review.  You choose the subject.  Look on-line for one or more substantive (more than one page, not a promotion by a company) article that gets into some of what was talked about in your Review, (a., above).

 
Do these three things:

  1. Give the title and author
  2. Give the URL link so we can look up the article.
  3. Give a great summary of what the article is about, a couple of paragraphs at least.
  4. Do at least one article to review. Graduate students do at least 2 articles.

 
This assignment is very important because material in these sections will be put on D2 for all the class to see and study.
 
.

  1. Final Paper: This is your chance to do some exploration about the field of cannabis.   Come up with a theme that you want to explore and then gather research articles that talk about the theme.  You will hand in your project paper in Submissions on D2L.  Due one week before the final exam.  Details to follow.

 

  1. Final Exam. This will be a take home final exam.

 

  1. Participation: We will make an evaluation of your contribution to the class discussion via the discussion boards in D2L. Quality is more important that quantity, bit we will be looking at both.

 
D2L Submissions: All the assignments will be sent to the Submissions folder in D2L.  It should  be in the proper folder by noon the day before class.  We want to review them b4 class.
 
 

Academic Integrity:

 
Work done for this course must adhere to the University Academic Integrity Policy, which you can review in the Student Handbook or by visiting Academic Integrity at DePaul University (http://academicintegrity.depaul.edu)Any violation of this policy may result in a failing grade for the course.   
 

TENTATIVE COURSE OUTLINE

 
On the week your group letter appears, a Class Brief assignment is due, see below
 
 

  Assignment Schedule    
Class Date Topics Class brief due Speakers:
These may change from original plans.
Week 1 6/15 Illinois CANNABIS LAW, DePaul standards   John Sullivan, Cresco Labs; Katie Bellamy, HPW,  and Michael Grynberg, DePaul Law
Week 2 6/22 Pharmacology of cannabis A Don Opitz, DePaul University, Joe Friedman, Cresco; State Rep. Bob Morgan-audio, Doug Bruce, DePaul.
Week 3 6/29 Social Equity and justice B  Mykel Selph, Cresco, Kirsten Velasco, IWC,
Week 4 7/6 Financial management C Brenna Albert, Cresco; Andy Seeger, Brightfield Group,
Week 5 7/13 The Dispensary D Chris Rivera & Zach Marburger, Cresco;
Christy Pennington, Grassroots
Week 6 7/20 Cannabis Employment E, A Chris Wells & Mike Hosty, Cresco
Week 7 7/27 Real Estate & Purchasing F, B  Barrington Rutherford, Cresco, Jennifer Ganser (DPU alum) Zoning Lombard
Week 8 8/3 Advertising & social C Matt Pickeral & aRyan Meyers, Melissa Wagamon, Cresco ;
Emily Pfeifer, Green Thumb
Lisa Solomon, Reader
Week 9 8/10 Branding/packaging D  Cory Rothchild and Greg Butler, Cresco;
Gianna Jordan, GreenThumb , Gianna Sutley, Green Thumb,
Week 11 8/17 Final Exam  Papers due