1. The purpose of this essay is for you to describe the relationship between the client and the advertising agency, as well as to describe the process of advertising design. Compiling effective advertising campaigns involves a partnership between the advertising agency and the company (the client). Through this partnership, advertisements are designed with the goal of reaching the target market in the most effective manner. Compose a two-page, double-spaced essay by addressing the following points:
- Describe how an advertising agency develops a relationship with a client. Why is this important?
- Explain how the creative team within an advertising agency utilizes “appeals” and message strategies in the process of designing an advertising campaign.
Include an introduction, a clear discussion that demonstrates critical thinking, and a conclusion. Be sure to proofread your work for its organization and proper writing mechanics. Use APA Style to format your essay.
2. There will be assignment attached below which you MUST complete named “Advertising Unit II Template”. This assignment provides you with an opportunity to identify the elements of an advertisement that influence a target market. Please use the Assignment Template below.
Below there will be three attachments in total. The first two attachments is the study guide (aka an overview of the Unit) & Flash cards to help you understand the terminology. Lastly, the third attachment will be the Second Assignment that you MUST COMPLETE!!! (Details & Instructions for the second assignment will be inside the attachment) NO PLAGIARISM NO PLAGIARISM!
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